Sake and Supply Chains

Genki Ito is turning his attention to overcoming key barriers to growing the sake market: the power imbalance between large distributors and small breweries; the complexity of U.S. alcohol regulations; and the multi-layer supply chain that has resulted. These factors drive up prices for consumers, result in long lead times and suboptimal shipping and storage conditions. Sake that arrives in a compromised state, or that spends a year on an unrefrigerated shelf negatively colors consumers’ perception of sake as a category.